STORY

The true potential of coffee that roasting evokes

 

The often overlooked importance of roasting

 
Roasting is the process of applying heat energy to raw coffee beans to roast them. At first glance, it may seem like a simple process, but the sheer number of methods and the breadth of roasting theories makes it difficult to fathom the depth of the subject.

Unroasted green beans are pale green, have no coffee-like taste or aroma, and cannot be consumed as is. Roasting transforms them into the brown coffee beans we see every day. Coffee beans harvested from coffee fields managed by humans are finally transformed into a drinkable state by humans as well.

The unique flavor of coffee is created when the ingredients in the beans are heated and Manabu , and the green beans that were originally green can be roasted to create a fragrant aroma, richness, sweetness, and acidity, as well as a unique flavor similar to fruits, flowers, and grains. In addition, the flavors that are brought out by the heating time and the way the heat is applied can change surprisingly greatly.

What I have said so far may be obvious to those who already know. However, if you think about it, raw coffee beans have no flavor, color, or aroma. This means that coffee has no characteristics at all.

The flavors, textures and body that we enjoy every day, discuss Shin consider when ordering a cup at a coffee shop, only emerge after roasting.

When we look at this again, it is no wonder that roasting is said to be the most important process in producing coffee.
 

More precise roasting control

 
 
Since the so-called third wave, which became a major boom in coffee culture, roasting has become an area that attracts even more attention.

As more and more professionals come to the forefront of the many processes at SEED and CUP, it has become clearer that roasters, as mentioned above, play a major role in creating the flavor of coffee.

For example, research is being conducted into roasting methods from light to dark, including the choice of roast level, focus on the flavors to be brought out, and how to bring out texture and body, and it is becoming possible to control these things.
In the field of specialty coffee, light roasts are preferred to bring out the coffee's flavor more clearly, but this has become possible thanks to established techniques that allow the flavor and aroma to be fully brought out even with a light roast.

One factor behind this is the improvement in the functionality of roasting machines, but a major factor is that professionals known as roasters have acquired their skills through trial and error.
 

A new expression of roasting

 
Nowadays, there are many varieties of coffee beans, and the selection methods have become more diverse, so it is no exaggeration to say that there are countless coffee brands. Coffee is an agricultural product, and its characteristics vary from year to year, so coffee beans with the exact same quality and flavor cannot be produced every year.

Our roasters face these one-of-a-kind coffee beans and Shin , interpret them in their own way, and infuse their hearts into the coffee beans through the roasting process.

Of course, the quality of the raw beans themselves is important for the perfection of roasting, but a cup of coffee is produced by a combination of many factors, including the roaster's sensibility, technique, and environment. Since the taste of coffee changes with even the slightest difference in factors, it is inevitable that the taste created by each roaster will be different.

Roasters who combine their outstanding skills with their own sensibilities and Manabu to express themselves through the act of roasting. This is a new expression called roasting, and can be said to be an "art".
 
 

CROWD ROASTER offers new ways to enjoy

Coffee beans are the product of the workings of nature and the hands of man. These carefully crafted red gems are roasted by our "artist" roasters to bring out their full potential.

It is this process that creates the diverse enjoyment of coffee.
By combining the important elements of coffee beans and roasting, can we create a cup of coffee like no other before?

CROWD ROASTER offers coffee lovers a new way to enjoy coffee by freely combining high-quality coffee beans that determine the flavor, and roasters with the skills of Tetsu Manabu .

Download the app and discover a new way to enjoy coffee.
 
TEXT: TAKUROW TOMITA