STORY

The true potential of coffee that roasting evokes

 

The often overlooked importance of roasting

 
Roasting is the process of roasting green coffee beans by adding heat energy to them. At first glance, it may seem like a simple act, but its depth is immeasurable due to the numerous methods and breadth of its roasting theory.

Unroasted green beans are pale green and have no coffee-like taste or aroma, so they cannot be drunk as is. Roasting transforms coffee beans into the brown color we see all the time. The beans are harvested from coffee fields that are managed by hand, and are transformed into a drinkable state by hand.

The unique flavor of coffee is created when the components contained in the beans are heated and undergo chemical changes. Roasting green beans can change the aroma, richness, sweetness, and sourness of the coffee, making it taste just like coffee. It creates a unique flavor that resembles fruits, flowers, and even grains. Also, the flavor that can be brought out varies surprisingly greatly depending on the heating time and how the heat is applied.

What I have said so far may be common sense to those who know me. However, if you think about it again, green coffee beans have no flavor, color, or aroma. This means that there are no characteristics of coffee at all.

The flavors, textures, and bodies that we enjoy every day, discuss various critiques with other coffee lovers around us, and Shin consider each cup we order at a coffee shop are influenced by roasting. It is something that appears for the first time.

If you reconfirm this, it may come as no surprise that roasting is said to be the most important step in the process of producing coffee.
 

More precise roasting control

 
 
Since the so-called Third Wave, which became a major wave in coffee culture, roasting has become an area that has attracted even more attention.

As professionals are attracting attention in many processes from SEED to CUP, it has become clearer that roasters play a major role in creating the flavor of coffee, as mentioned above. .

For example, research is being conducted on roasting methods ranging from light to dark, and it is becoming possible to control roasting levels, focusing on flavor, texture, and body.
In the field of specialty coffee, light roasting is preferred in order to bring out the flavor of the coffee more clearly, but this has become possible thanks to the establishment of a method that brings out the flavor and aroma even with light roasting.

While this is partly due to improvements in the functionality of roasting machines, it is also largely due to the fact that professionals called roasters have acquired the techniques through trial and error.
 

A new expression called roasting

 
Nowadays, there are many varieties of coffee beans, and selection methods have diversified, so it is no exaggeration to say that there are countless brands of coffee. Coffee, which is an agricultural product, has different characteristics depending on the year, so coffee beans with exactly the same quality or flavor will not be produced every year.

Roasters face these once-in-a-lifetime coffee beans and Shin , create their own interpretations, and put their feelings into the coffee beans through roasting.

Of course, the quality of the green beans themselves is important for the perfection of roasting, but the roaster's sensitivity, technique, environment, and many other factors intertwine to create a cup of coffee. The taste of coffee changes with slight differences in elements, so it is inevitable that the taste created by each roaster will differ.

Roasters combine outstanding techniques with their own sensibilities and philosophies to express themselves through the act of roasting. This is a new expression of roasting, and it can be called "art."
 
 

A new way to enjoy CROWD ROASTER

Coffee beans are produced by nature and human hands. A roaster who is an ``artist'' roasts the carefully crafted red gem to bring out its full potential.

This process is what creates the various pleasures of coffee.
Is it possible to create a cup like no other by combining the important elements of coffee beans and roasting?

For coffee lovers, CROWD ROASTER offers a new way to enjoy coffee by freely combining high-quality coffee beans that influence the taste with roasters who have both philosophy and technology. doing.

Download the app and get a new way to enjoy coffee.
 
TEXT:TAKUROW TOMITA