COFFEE GENESIS
Started on September 19, 2025
CROWD ROASTER Press Materials
Starting from Ginza,
Creating a new century of coffee
BARNEYS CAFE BY CROWD ROASTER opens
"The miracle of coffee for all who believe"
COFFEE GENESIS What is Coffee Genesis?
"COFFEE GENESIS" has brought innovation to the Japanese coffee scene.
CROWD ROASTER 's new thesis.
it is,"Creating a new era where everyone can enjoy the world's highest quality coffee"is.
This is a quest to get to the essence of coffee and a gateway to a Shin coffee experience.
A unique coffee experience born from the harmony of the three elements
At the heart of COFFEE GENESIS are three essential elements that work in perfect harmony.
First Pillar: Blessings of the Earth
From the holy land of Geisha coffee, Esmeralda Farm and Hartman-Miffinkita Farm
The miraculous beans delivered to you. The taste will overturn your conventional concept of coffee.
A wonderful gift from nature, created by the unique soil and climate, and by human hands.
Second Pillar: The Spirit of the Craftsman
The ultimate roasting techniques are used by Japan's top roasters and champion roasters.
These artistic alchemists manipulate fire and time to awaken the infinite possibilities that lie dormant within the beans.
Third Pillar: Innovation and Technology
Extraction by the finest baristas. Numerous techniques that have been proven in the world. The moment of transformation into the perfect liquid, with everything from grind size, water temperature, and extraction time all meticulously calculated.
The power of coffee is maximized through the skills of each artisan to create the ultimate cup of coffee.
-But it doesn't end there.
The perfection of Shin is only achieved when it affects the heart and soul of the person who receives it (the drinker).
The moment when a cup of coffee resonates with the drinker's inner world and is elevated into a supreme experience.
That is the ultimate goal of COFFEE GENESIS.
CROWD ROASTER app as a compass for coffee pilgrimages
CROWD ROASTER app will serve as your compass on your journey to this ultimate cup of coffee.
By taking notes on your impressions of each cup, you can experience it as a door to a new world.
We will guide you to the ultimate cup just for you.
Why only CROWD ROASTER can achieve this
A bond of trust for the highest quality coffee
1. The accumulation and connections that only a pioneer can have
The project will be led by coffee evangelist Takuro Tomita, a pioneer in Japan's luxury coffee scene. He is a pioneer in the luxury coffee scene, having worked hard to develop the finest lines and open stores at a high-end coffee company in Shin . A gourmet, businessman and investor, his profound knowledge and passion will elevate COFFEE GENESIS.
Coffee Evangelist Takuro Tomita2. Blessings from the Holy Land
Panama coffee beans are the most expensive and highest quality in the world. By having an import trading company in our group, we have direct contact with the farms that produce them, and we obtain carefully selected coffee beans.
Esmeralda Farm traded for the highest price in the world
This is the holy land of Geisha , where the world's highest price (4.8 million yen/kg) was recorded at auction in 2025. Esmeralda Farm provided us with a top-quality lot specially for the opening of this cafe, without going through an auction.
Certificate from Esmeralda FarmBlessings from Hartman-Miffinketa Farms
A special message from farm owner Tessie Hartman: "Congratulations on the opening of Bernie's Cafe by CROWD ROASTER ! We wish you every success with your new location. With best wishes from Panama Miffinquita."
Tessie Hartman3. The ultimate combination of artisanal skills
CROWD ROASTER brings together a select group of roasters, including Japan champions and top prizewinners at international competitions. 28 elite roasters, who are driving Japan's specialty coffee industry, compete with the world's top roasters and use their exceptional skills to roast coffee beans and create the ultimate cup of coffee. They also have advisors, including three-time Japan Barista Champion Takayuki Ishitani, who will help them hone their brewing techniques.
Participating roasters (excerpt)
Suzuki Kiyokazu
GLITCH COFFEE＆ROASTERS
Ishii Yasuo
LEAVES COFFEE ROASTERS
Yoshiyuki Nakamura
mamepolepole ／
Two-time Japan Roasting Champion,
2nd place in world tournament
Yuya Kosakada
Raw Sugar Roast
Hikaru Ono
Brewman Tokyo
Nakamura Keita
LiLo Coffee Roasters
Tomomichi Morifuji
REDPOISON
Manabu Narita
Marley
advisor
Takayuki Ishitani
Japan Barista Championship
Winner 3 times, 3rd place in world championships
Ryo Hitomi
Roast Design Coffee /
WCRC (World Coffee Roasting Championships)
Japan national team coach
Noboru Ueno
President of the Japan Latte Art Association
BARNEYS CAFE BY CROWD ROASTER
Product lineup
Based on this new concept, we have brought together the efforts of farms, roasters, and advisors to create the products sold at Barneys New York Ginza flagship store, Chelsea, and the cafe.
Deluxe MasterpieceDeluxe Master Piece
A special limited edition coffee bottle (beans only) made using only the world's highest quality* coffee beans
*The world's highest standard here refers to coffee that has received high marks in Q grading and auctions.
De Luxe Master Piece
Bottle Keep
At BARNEYS CAFE, you can keep a bottle of De Luxe Master Piece, which is a bottle filled with very rare coffee beans such as carefully selected Panama Geisha .
Once you purchase a bottle, our baristas will use the coffee beans to prepare the perfect cup of coffee at your convenience. You can check the details of your purchased bottle and its remaining amount in CROWD ROASTER app.
Atelier CollectionATELIER
COLLECTION
A bottle series that lets you directly experience the roasters' style (beans only)
Atelier Collection Black BaronATELIER
COLLECTION
BLACK BARON
The ultimate expression of traditional Japanese dark roasting (extra dark roast/beans only)
Artwork CoffeeARTWORK COFFEE
This project involves artists such as illustrators and Shin working together to create coffee-themed artworks, capturing the tasting worldview expressed by coffee roasters. The initial packaging was designed by the multinational design unit Unicornus, and graphically expresses the taste of different roast levels, such as light, medium, and dark. (Beans/ground)
Becoming the epicenter of a new coffee culture
Barney's Cafe
BARNEYS CAFE BY CROWD ROASTER is
It's not just a cafe.
This is positioned as an iconic space that embodies the philosophy of COFFEE GENESIS.
Champion baristas and roasters are on hand regularly to help you enjoy the flavors they create through their exceptional skills.
You can also enjoy high-quality coffee every day, from the finest coffees such as Panama Geisha to carefully selected specialty coffees from around the world.
To accompany the coffee, La Maison de B chef patissier, Seki Keiri, will be serving sweets and sandwiches made with organic ingredients.
A cup of coffee made from the world's rarest coffee beans, roasted and extracted with the finest techniques. It's not something special, but something you can enjoy in your daily life.
We will be spreading this new century of coffee from the special place that is Ginza.
inquiry
Solflare CROWD ROASTER Division
1-1-17 Kanda Jinbocho, Chiyoda-ku, Tokyo
Tel: 03-6273-7900
Mail:info@crowdroaster.com
CROWD ROASTER APP:https://crowdroaster.com/
